📢 中文版提示词
🎯 任务目标:请为我创作一份 专业的广告文案或宣传稿,该文案需具备以下四大核心要素:
① 清晰的品牌形象 —— 文案须准确传达品牌的 核心价值、个性调性(如高端、亲民、科技感、温暖等)和品牌承诺,使受众在阅读后能形成鲜明的品牌认知;
② 吸引人的卖点 —— 提炼出 产品/服务的独特优势(USP),可以是功能、情感或社会价值层面的亮点,并用 具体、可感知的语言 加以呈现;
③ 巧妙的推销策略 —— 运用 心理触发点(如稀缺性、社会认同、权威背书、情感共鸣),结合 故事化或场景化 的叙述方式,激发受众的购买或参与欲望;
④ 精准的目标受众 —— 文案须针对 特定人群 定制,包括其 年龄段、职业、兴趣、消费习惯和核心痛点,确保语言风格、信息和渠道选择与受众高度匹配。
📌 输出内容结构:
🔹 广告标题 —— 一句抓住注意力的主标题(可附带副标题);
🔹 核心正文 —— 展开描述品牌故事、产品优势、用户利益点,约 150-300字(可根据媒介调整);
🔹 口号/标语 —— 一句简短有力的品牌承诺或行动号召;
🔹 行动号召(CTA) —— 明确引导受众下一步动作(如“立即购买”“免费试用”“了解更多”);
🔹 媒介与形式建议 —— 说明该文案适合的投放渠道(如社交媒体、户外广告、邮件营销、官网等)及相应的格式调整提示。
📐 写作要求:
✍️ 语言应 简洁有力、富有感染力,避免陈词滥调,多使用 动词和具象词汇;
🎨 可根据品牌调性选择 不同语气(正式/幽默/温情/激情),但须保持一致;
📊 若可能,加入 数据或客户证言 以增强可信度;
🔄 由于本提示词未指定具体产品或行业,请你(AI)在生成文案前 先向我提问 确认:品牌名称、产品/服务描述、目标受众画像、主要卖点及偏好的风格/渠道,然后根据这些信息定制文案。
🇬🇧 English Version Prompt
🎯 Objective: Please create a professional advertisement copy or promotional message that integrates four essential elements:
① Clear brand image – The copy must accurately convey the brand's core values, personality (e.g., premium, approachable, tech‑savvy, warm), and brand promise, enabling the audience to form a distinct brand impression after reading;
② Compelling selling points – Highlight the unique selling proposition (USP) of the product/service – functional, emotional, or social – and present it in specific, tangible language;
③ Smart sales strategy – Employ psychological triggers (scarcity, social proof, authority, emotional resonance) combined with storytelling or scene‑setting to stimulate desire for purchase or engagement;
④ Precise target audience – Tailor the copy to a specific demographic, including age, occupation, interests, purchasing habits, and core pain points, ensuring the language, message, and channel selection are closely aligned.
📌 Output structure:
🔹 Headline – one attention‑grabbing main title (with optional subtitle);
🔹 Main body – expands on brand story, product advantages, and user benefits, approx. 150–300 words (adjustable for medium);
🔹 Slogan/Tagline – a concise, memorable brand promise or call to action;
🔹 Call to Action (CTA) – clear instruction for the next step (e.g., “Buy Now,” “Start Free Trial,” “Learn More”);
🔹 Media & format suggestions – indicate suitable channels (social media, OOH, email, website, etc.) and any format adjustments required.
📐 Writing requirements:
✍️ Use concise, powerful, and evocative language, avoiding clichés; favour strong verbs and concrete nouns;
🎨 Match the tone to the brand’s personality (formal/humorous/warm/passionate) and keep it consistent;
📊 Where possible, incorporate data or customer testimonials to boost credibility;
🔄 As this prompt does not specify a particular product or industry, please (AI) ask me first to confirm: brand name, product/service description, target audience profile, key selling points, and preferred style/channel – then customise the copy accordingly.

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