先学习给定的情绪价值参考资料，再撰写一篇学术性讲解稿，系统梳理情绪价值的定义、类型、作用与提供方法，结合品牌案例，适合课程讲解与知识科普内容创作。

中文版提示词

请帮我写一篇关于情绪价值的学术性讲解稿。请先学习下面我推荐的文章内容，再据此撰写讲解稿。

学习材料要点：情绪价值最初来源于经济学和营销领域，美国爱达荷大学商学院的 Jeffrey J. Bailey 教授（2001）将其定义为顾客感知的情绪收益与情绪成本之间的差值；在心理学上，情绪价值＝情绪收益（积极情绪体验）－情绪成本（消极情绪体验）。情绪价值的类型包括治愈型、指导型、分享型、陪伴型、猎奇型、自娱型、怀旧型和自我实现价值；其提供方法包括积极回应伴侣的好消息、秘密地支持压力大的伴侣、在争论前软化开场方式等。品牌案例如 Keep 线上跑、怂火锅、王小卤、Ubras、晨光考试笔等，都通过情绪价值实现差异化突围。

请撰写讲解稿：
[可在此补充更多学习材料]

英文版提示词

Please write an academic lecture script on the topic of emotional value. First study the recommended article content I provide below, then write the script based on it.

Key points from the study material: The term "emotional value" originates from economics and marketing. Professor Jeffrey J. Bailey (2001) of the University of Idaho's business school defined it as the difference between the emotional benefits and emotional costs perceived by customers; psychologically, emotional value = emotional benefits (positive emotional experiences) - emotional costs (negative emotional experiences). Types of emotional value include healing, guiding, sharing, companionship, novelty-seeking, self-entertaining, nostalgic, and self-actualization value. Methods of providing emotional value include responding constructively to a partner's good news, secretly supporting a stressed partner, and softening the start of a conversation before an argument. Brand examples such as Keep's online runs, Song Hotpot, Wang Xiaolu, Ubras, and M&G exam pens have all achieved differentiation through emotional value.

Please write the lecture script:
[you may add more study material here]

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