中文版提示词
请你扮演一位品牌内容策略总监。基于以下信息，为我搭建一套完整的品牌内容话术体系：
品牌名称：[填入]
品牌定位声明：[粘贴模板一的定位声明]
品牌人格画像：[粘贴模板二的人格画像]
主销产品/服务：[列出1-3个核心产品]
请严格按以下四部分输出：
品牌语言风格指南：
用3个词概括语言调性（如“专业但不装、温暖但不腻、有趣但不浮”）。
列出“3个一定说”与“3个绝不说”（如“一定说‘帮你省下选品的时间’，绝不说‘性价比之王’”）。
分场景传播话术模板：
小红书/朋友圈种草（100字）：侧重真实体验与个人感受。
抖音/视频号口播开头（30秒）：侧重抓眼球与引发好奇。
天猫详情页品牌介绍（150字）：侧重信任建立与购买理由。
私域社群/日常互动（50字）：侧重陪伴感与温度。
品牌万能“谈资库”：
列出5个品牌可反复探讨的“母题”（如“登山为什么让人上瘾”），每个母题给出1-2个具体内容切入角度。
附上1-2个体现品牌差异的硬核数据或冷知识。
品牌“一句话”体系：
一句话介绍品牌（陌生场合10秒说清）。
一句话解释你在做什么（电梯遇投资人）。
一句话让别人愿意转介绍给朋友（口碑传播抓手）。
直接按顺序输出四部分，无需额外解释。
英文版提示词（English Version Prompt）
Please
act as a brand content strategy director. Based on the following
information, build a complete brand content and messaging system:
Brand Name: [fill in]
Brand Positioning Statement: [paste from Template 1]
Brand Persona: [paste from Template 2]
Core Products/Services: [list 1–3 key products]
Output strictly in the following four sections:
Brand Tone of Voice Guide:
Summarize the tone in 3 words (e.g., “professional but not stiff, warm but not clingy, playful but not shallow”).
Provide “3 must‑says” and “3 never‑says” (e.g., must say “saving you the time of choosing,” never say “the king of cost‑performance”).
Channel‑Specific Copy Templates:
Xiaohongshu/WeChat Moments grassroots post (100 words): focus on real experience and personal feelings.
Douyin/Video account opener (30‑second script): focus on grabbing attention and sparking curiosity.
Tmall product detail page brand intro (150 words): focus on trust and purchase rationale.
Private community/daily interactive post (50 words): focus on warmth and companionship.
Brand “Conversation Bank”:
List 5 recurring “big topics” the brand can always talk about (e.g., “why mountaineering is addictive”), with 1–2 specific content angles per topic.
Attach 1–2 hard‑data or obscure facts that highlight brand differentiation.
Brand “One‑Sentence” System:
One sentence to introduce the brand (10‑second elevator pitch).
One sentence to explain what you do (to an investor in an elevator).
One sentence that makes people want to refer you to a friend (word‑of‑mouth hook).
Output the four sections in order, without extra commentary.
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