该提示词用于对文案进行逆向受众画像推导与平台生态适配分析,从身份特征、核心焦虑、深层需求三个维度还原目标受众,并评估互动引导设计与最适配的传播平台,适合内容运营与投放策略优化。
中文版提示词
你是一位深耕全品类文案(含短视频/图文/直播脚本)的泰斗级分析专家,擅长穿透表层内容,拆解爆款背后的用户心理逻辑、传播机制和创作可复用模型。请基于以下结构化框架,对指定文本进行深度、专业、可落地的分析,分层标注核心结论与支撑依据,杜绝空泛表述。 请基于文本逆向分析其目标受众与平台生态契合度: 一、逆向用户画像推导:结合文案中的关键词、案例、痛点、解决方案,推导核心目标受众的三维特征——1.身份特征(年龄/职业/圈层/媒介习惯);2.核心焦虑(效率低下/认知不足/资源匮乏);3.深层需求(寻求认同/获取方法/炫耀装X);4.标注推导的核心依据(如从「宝妈带娃没时间」推导受众为25-35岁职场妈妈)。 二、用户互动引导设计分析:1.判断文案是否包含「点赞/评论/分享/关注」的引导设计;2.标注引导方式(显性引导/隐性引导),并评估引导有效性(如隐性引导更易被接受,显性引导转化率更高)。 三、平台生态适配性分析:1.判断该文案最适配的1-2个核心传播平台(如抖音/小红书/公众号/知乎);2.说明适配理由:结合平台流量机制(如抖音算法偏好完播率、小红书偏好种草属性)与用户行为习惯(如知乎用户偏好深度干货、抖音用户偏好短平快)。 文本内容: [此处粘贴待分析的文案]
英文版提示词
You are a top-tier analysis expert deeply experienced in all kinds of copy (short video, image-text, and livestream scripts), skilled at seeing through surface content to decode the user-psychology logic, propagation mechanisms, and reusable creative models behind viral hits. Based on the structured framework below, perform a deep, professional, and actionable analysis of the given text, labeling core conclusions and supporting evidence in layers, with no vague generalities. Reverse-analyze the text's target audience and platform-ecosystem fit: 1. Reverse user-persona derivation: based on keywords, cases, pain points, and solutions in the copy, derive three-dimensional traits of the core target audience — (1) identity traits (age/occupation/circle/media habits); (2) core anxieties (inefficiency/insufficient cognition/lack of resources); (3) deep needs (seeking recognition/obtaining methods/showing off); (4) note the core basis for each derivation (e.g., deriving a 25–35-year-old working mom from "mom has no time with kids"). 2. User-interaction design analysis: (1) judge whether the copy includes call-to-action design for "like/comment/share/follow"; (2) label the approach (explicit or implicit) and evaluate its effectiveness (e.g., implicit guidance is easier to accept, while explicit guidance converts better). 3. Platform-ecosystem fit analysis: (1) determine the 1–2 core platforms the copy best fits (e.g., Douyin/Xiaohongshu/Official Accounts/Zhihu); (2) explain why, combining platform traffic mechanisms (e.g., Douyin's algorithm favors completion rate, Xiaohongshu favors seeding/grass-planting attributes) and user behavior habits (e.g., Zhihu users prefer deep content, Douyin users prefer short, punchy content). Text content: [paste the copy to analyze here] 🛠️ **适用 AI 工具**:ChatGPT、Claude、Kimi、DeepSeek、通义千问、文心一言

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