📘 中文版提示词
📊 任务目标：请为我生成一份 专业市场调研报告，旨在系统收集并深度分析 市场环境、竞争格局和消费者行为 三方面的信息，最终输出 可直接指导市场营销策略制定 的核心结论与行动建议。
📌 报告核心模块（须完整覆盖）：
🔹 市场宏观分析 —— 包括行业总体规模、增长率、发展趋势（技术驱动、政策影响、社会文化变迁等），以及市场所处生命周期阶段（导入期/成长期/成熟期/衰退期）；
🔹 竞争格局分析 —— 识别主要竞争对手（直接竞品、间接竞品、潜在进入者），评估各自市场份额、核心优势与劣势，并运用 波特五力模型 或 竞争态势矩阵（CPM） 进行量化对比；
🔹 消费者洞察 —— 描绘目标客户画像（人口统计特征、心理特征、行为特征），分析其购买决策过程、关键触点和偏好，以及未满足的需求与痛点；
🔹 SWOT 总结 —— 汇总报告发现，提炼企业在该市场中的优势、劣势、机会与威胁；
🔹 策略启示与建议 —— 基于以上分析，提出具体、可落地的 产品定位、定价策略、渠道选择、促销组合 等营销策略建议，并区分短期（0-6个月）与中长期（6-18个月）行动项。
📐 数据与论据要求：
📈 所有分析需以 真实可靠的数据 为支撑（可引用行业报告、政府统计、学术研究或合理假设，但须注明来源或假设依据）；
📊 报告中应包含 关键数据可视化描述（如趋势图、对比表、矩阵图，以文字形式清晰描述即可，无需真实图表）；
🔍 结论应具备 逻辑严谨性 和 可验证性，避免主观臆断。
📤 输出格式与风格：
📄 报告须结构清晰，包含 执行摘要、正文（分章节详述）、结论与建议、附录（数据来源/术语表）；
✍️ 语言风格 专业、客观、具有决策导向，适合呈报给管理层或用于内部战略会议；
📎 最终报告长度约为 2000-3000字（视主题复杂度可调整），确保内容充实而不冗长。
🎯 主题说明：由于本提示词未指定具体行业或产品，请你（AI）在生成报告时 先向我提问明确主题（如“请提供您需要调研的具体行业/产品名称”），待我回复后再生成完整报告；若我已隐含主题，则直接按该主题执行。
🇬🇧 English Version Prompt
📊 Objective: Please generate a professional market research report that systematically collects and deeply analyses information across market environment, competitive landscape, and consumer behaviour, with the ultimate output being actionable conclusions and recommendations that directly inform marketing strategy development.
📌 Core sections to be fully covered:
🔹 Macro‑market analysis – including total industry size, growth rate, key trends (technology, policy, socio‑cultural shifts), and the market’s life‑cycle stage (introduction/growth/maturity/decline);
🔹 Competitive landscape – identify major competitors (direct, indirect, and potential entrants), assess their market shares, core strengths and weaknesses, and apply Porter’s Five Forces or a Competitive Profile Matrix (CPM) for quantitative benchmarking;
🔹 Consumer insights – define target customer personas (demographics, psychographics, behavioural traits), analyse their purchase decision journey, key touchpoints and preferences, as well as unmet needs and pain points;
🔹 SWOT summary – synthesise findings to distil the company’s strengths, weaknesses, opportunities, and threats within the market;
🔹 Strategic implications & recommendations – based on the analysis, propose concrete, implementable marketing strategies covering product positioning, pricing, channel selection, and promotional mix, with a clear distinction between short‑term (0–6 months) and medium‑ to long‑term (6–18 months) actions.
📐 Data & substantiation requirements:
📈 All analyses must be grounded in credible data (industry reports, government statistics, academic research, or reasonable assumptions – all sources or assumptions must be clearly noted);
📊 The report should include descriptive data visualisations (e.g., trend charts, comparison tables, matrices) described in text format – no actual graphics required;
🔍 Conclusions must be logically rigorous and verifiable, avoiding subjective speculation.
📤 Output format & tone:
📄 The report shall have a clear structure, including an Executive Summary, detailed chapters, conclusions & recommendations, and an appendix (data sources / glossary);
✍️ The language must be professional, objective, and decision‑oriented, suitable for management presentations or internal strategy meetings;
📎 The final report should be approximately 2,000–3,000 words (adjustable based on topic complexity), ensuring substantial yet concise content.
🎯 Topic clarification: Since this prompt does not specify an industry or product, please (AI) first ask me for the subject (e.g., “Please provide the specific industry/product you wish to research”) – then generate the full report once I respond. If a subject is already implied in my request, proceed directly with that topic.
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