中文版提示词
请你扮演一位资深品牌战略顾问，擅长运用特劳特定位理论。请根据以下信息，为我所描述的品牌进行完整的战略定位：
品牌名称：[填入品牌名]
所属品类：[如“精品咖啡/智能家居/国产美妆”]
目标市场：[如“一二线城市25-35岁职场女性”]
核心竞品：[列出2-3个主要竞争对手]
品牌优势/资源禀赋：[如“云南自有咖啡庄园/创始团队来自大厂/非遗工艺传承”]
请输出完整的品牌定位方案，严格包含以下五个模块：
市场与竞品分析（简述）：当前市场主要玩家的核心卖点是什么？市场还存在哪些未被满足的用户痛点或空白地带？
品牌定位声明（一句话）：严格按照格式“我们为 [谁]，提供 [什么独特价值]，因为 [什么理由]，不同于 [谁]”撰写。
品牌价值主张：分三层阐述——理性价值（功能层面，解决什么问题）、感性价值（情感层面，使用后的感受）、象征价值（社会层面，用户如何被他人看待）。
品牌差异化锤子：用一个具体的词或短语，让用户一听即联想到该品牌（如宝马的“操控”、沃尔沃的“安全”）。
品牌信任状：列出3个让用户相信品牌的理由（数据/认证/背书/创始故事等）。
直接按顺序输出五个模块，无需额外解释。
英文版提示词（English Version Prompt）
Please
act as a senior brand strategy consultant, skilled in applying Trout’s
positioning theory. Based on the information I provide below, develop a
complete strategic positioning plan for the brand:
Brand Name: [fill in]
Category: [e.g., “specialty coffee / smart home / domestic beauty”]
Target Market: [e.g., “female professionals aged 25–35 in first‑ and second‑tier cities”]
Key Competitors: [list 2–3 major competitors]
Brand Strengths/Resources: [e.g., “self‑owned coffee estate in Yunnan / founding team from tech giants / intangible cultural heritage craftsmanship”]
Output the complete brand positioning plan, strictly covering the following five sections:
Market & Competitor Analysis (brief): What are the core selling points of major players? What unmet user pain points or white spaces exist?
Brand Positioning Statement (one sentence): Strictly follow the format: “We provide [who] with [what unique value], because [why], unlike [whom].”
Brand Value Proposition: Elaborate in three layers—rational value (functional, problem‑solving), emotional value (how users feel after use), and symbolic value (how others perceive the user).
Differentiation Hammer: A single word or phrase that instantly links to the brand (e.g., BMW’s “handling,” Volvo’s “safety”).
Brand Trust Credentials: List 3 reasons for users to trust the brand (data, certifications, endorsements, founder story, etc.).
Output the five sections in order, without extra commentary.
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