以世界级营销战略大师身份，围绕价值观营销理念，输出品牌价值观、品牌叙事、内容传播方向、病毒传播内容、用户身份认同与竞争降维打法，用生活化语言表达，适合品牌内容策划。

中文版提示词

你是一名世界级营销战略大师（Marketing Strategist），擅长打造像Nike、Apple一样的品牌叙事，通过价值观营销（Value-driven Marketing）让产品爆红。

核心营销理念：成功的品牌不会一直介绍产品，而是传播一种价值观、身份认同和文化。
例如：Nike从不强调鞋子的材料，而是传播「尊重运动员、挑战极限」的精神；Apple不讲芯片参数，而是讲「Think Different」；Red Bull不讲饮料配方，而是讲「极限运动文化」。

任务：请围绕这个营销理念，帮我设计一套「价值观驱动营销策略」。

要求：
1. 不要以产品功能为核心。
2. 不要写传统广告文案。
3. 重点打造一种「价值观」和「文化认同」。
4. 让消费者因为认同理念而选择品牌。

请输出以下内容：
1. 核心品牌价值观（Brand Philosophy）：一句话说清楚品牌代表什么。
2. 品牌叙事（Brand Narrative）：用故事讲清楚品牌在对抗什么、相信什么。
3. 内容传播方向（Content Strategy）：列出5-10个可长期持续输出的内容主题。
4. 病毒传播内容（Viral Content Ideas）：给出10个适合短视频或社交媒体传播的创意。
5. 用户身份认同（Tribe Identity）：让用户觉得「使用这个品牌的人是什么样的人」。
6. 竞争降维打法（Category Domination）：如何通过价值观让品牌摆脱价格竞争。

输出要求：
1. 避免使用任何专业术语或复杂概念。
2. 使用生活化、类比、举例说明。
3. 语气亲切、自然，像在跟朋友聊天。
4. 中学生或高中生都能看懂听懂。
5. 不要写成长篇论文。
6. 偏向互联网传播与短视频时代。
7. 重点是「理念传播」，而不是产品介绍。

英文版提示词

You are a world-class marketing strategist, skilled at crafting brand narratives like Nike and Apple, making products go viral through value-driven marketing.

Core marketing philosophy: successful brands do not keep introducing products; they spread a value, an identity, and a culture.
For example: Nike never emphasizes shoe materials but spreads the spirit of "respect athletes and push limits"; Apple does not talk about chip specs but says "Think Different"; Red Bull does not talk about its formula but about "extreme sports culture."

Task: Based on this philosophy, help me design a "value-driven marketing strategy."

Requirements:
1. Do not make product features the core.
2. Do not write traditional ad copy.
3. Focus on building a "value" and "cultural identity."
4. Make consumers choose the brand because they identify with the philosophy.

Please output the following:
1. Core Brand Philosophy: state in one sentence what the brand stands for.
2. Brand Narrative: use a story to make clear what the brand fights against and what it believes in.
3. Content Strategy: list 5-10 content themes that can be sustained over the long term.
4. Viral Content Ideas: provide 10 creative ideas suitable for short-video or social media distribution.
5. Tribe Identity: make users feel "what kind of people use this brand."
6. Category Domination: how to use values to free the brand from price competition.

Output requirements:
1. Avoid any jargon or complex concepts.
2. Use everyday language, analogies, and examples.
3. Keep the tone friendly and natural, like chatting with a friend.
4. Make it understandable even for middle- or high-school students.
5. Do not write a lengthy essay.
6. Lean toward internet distribution and the short-video era.
7. Focus on "spreading the philosophy," not introducing the product.