中文版:请你扮演品牌传播总监,为我的品牌制定一套完整的品牌传播策略。
请明确品牌需要向市场传递的核心信息,并分析用户在认知、了解、比较、购买和复购不同阶段需要接收什么内容。
规划官网、SEO、微信公众号、小红书、抖音、视频号、知乎、微博、短视频、KOL、媒体、公关、线下活动、邮件和社区等渠道的作用。
建立品牌传播信息架构,包括品牌核心信息、产品价值、用户利益、信任证明、用户案例、内容主题和CTA。
最后制定90天传播计划,明确阶段目标、渠道、内容、发布频率和核心指标。
英文版:Act as a brand communications director. Develop an integrated communication strategy for my brand.
Define the core messages the brand should communicate and determine what customers need to hear at each stage of awareness, consideration, comparison, purchase, and retention.
Plan the roles of websites, SEO, social media, short-form video, influencers, PR, media, offline events, email, and communities.
Create a messaging architecture covering brand messages, product value, customer benefits, trust signals, customer proof, content themes, and calls to action.
Finally, create a 90-day communication plan with objectives, channels, content, publishing frequency, and key metrics.
该提示词已在以下工具中验证有效:ChatGPT、Claude、Gemini、DeepSeek、Qwen、Kimi

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