中文版:请你扮演一名资深品牌战略顾问、市场研究专家和品牌定位专家,帮助我完成品牌定位与核心价值策划。

请根据我提供的企业、产品、行业和市场信息,系统分析品牌目前所处的市场环境,并从行业趋势、目标用户、竞争格局、产品优势、企业资源和商业目标等多个维度寻找最适合的品牌定位。

请按照以下结构进行分析:
1. 品牌现状:分析企业背景、产品或服务、商业模式、发展阶段和未来发展目标。
2. 市场分析:分析行业趋势、市场需求、消费变化、市场机会以及潜在风险。
3. 用户分析:明确核心用户、潜在用户、用户需求、消费场景、购买动机、痛点和决策因素。
4. 竞品分析:分析主要竞争品牌的定位、核心卖点、目标用户、产品优势、品牌形象和市场空位。
5. 品牌优势:从产品、技术、供应链、渠道、服务、团队、资源、价格、内容等方面提炼真实优势。
6. 定位方案:提供3-5个不同方向的品牌定位方案,并分别说明目标用户、核心价值、差异化、市场机会、竞争强度和执行难度。
7. 核心价值:为推荐方案提炼品牌使命、品牌愿景、品牌价值观和核心价值主张。
8. 品牌关键词:提炼10个能够代表品牌定位和用户认知的核心关键词。
9. 最终建议:选择最值得执行的品牌定位,并解释选择理由。

不要使用“高端、专业、创新、品质、领先”等空泛词汇代替真正的差异化。如果信息不足,请明确指出需要补充的信息,不要虚构事实。

英文版:Act as a senior brand strategist, market researcher, and brand positioning consultant. Help me develop a clear and differentiated brand positioning strategy.

Based on the company, product, industry, and market information I provide, analyze the current market environment and identify the most suitable brand positioning from the perspectives of industry trends, target customers, competitors, product strengths, company resources, and business objectives.

Please structure the analysis as follows:
1. Brand overview: Analyze the company background, products or services, business model, current stage, and future objectives.
2. Market analysis: Analyze industry trends, customer demand, market changes, opportunities, and risks.
3. Customer analysis: Identify core customers, potential customers, needs, use cases, purchase motivations, pain points, and decision factors.
4. Competitor analysis: Analyze major competitors, their positioning, key selling points, target customers, product advantages, brand image, and market gaps.
5. Brand strengths: Identify genuine advantages in products, technology, supply chain, channels, service, team, resources, pricing, and content.
6. Positioning options: Provide 3-5 positioning strategies and evaluate their target audience, value proposition, differentiation, market opportunity, competitive intensity, and feasibility.
7. Core value: Develop the brand mission, vision, values, and core value proposition.
8. Brand keywords: Generate 10 keywords representing the desired brand positioning and customer perception.
9. Final recommendation: Select the strongest positioning and explain why.

Avoid generic claims such as “premium,” “professional,” “innovative,” or “high quality” unless they represent genuine differentiation. If information is missing, identify what needs to be provided instead of inventing facts.

该提示词已在以下工具中验证有效:ChatGPT、Claude、Gemini、DeepSeek、Qwen、Kimi、Grok、Copilot